NIKE X Yu‑Gi‑Oh! COLLECTION

We designed an immersive campaign experience to bring the Nike x Yu-Gi-Oh! collection to life, highlighting each piece while celebrating the legacy behind it.

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The journey began inside a playing card, where users explored the hero product—the Nike Air Max 95 QS YGO ‘Joey.’ From there, the experience transported users through the card to discover the rest of the collection, styled on a Yu-Gi-Oh!-inspired character.

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To extend the activation beyond digital, we also created a 3D billboard that amplified the campaign’s impact in the physical world.